EXHIBITION BRANDING

2022-2023

Dual Exposure was the 2022 Digital Futures Graduate Exhibition hosted by OCAD University.

Working closely with the graduating cohort, I developed the show’s visual language and branding to better depict the duality of their experience at OCAD. In undertaking the degree through hybrid modes of delivery, their experience is one that opens up further perspectives and outlooks that may typically be out of the norm. This concept, implemented within the design through the addition of lenses, highlights their ability to perceive and interpret design problems, and its solutions, in ways that may seem obscure to others.

The show was hosted from April 12-14, 2022

Programs Used: Adobe Illustrator and Adobe Photoshop.

MOODBOARD

Presented a Moodboard to the Graphics committee based off of the initial prompts that they had provided. From here, Moodboard Concept 1 was chosen.

PRINTED WORK

Dual Exposure poster with the main text in orange and four glass-like circles on parts of the heading that blur out the text. Other details like panels, times, and sponsors written in white

DIGITAL ASSETS

The main poster design was reconfigured into various different aspect ratios and dimensions to accommodate the requirements of several social media platforms.

INSTAGRAM

LinkedIn post of Dual Exposure, with orange heading and glass-like circles that blur parts of the text.

LinkedIn banner of Dual Exposure, with orange heading and glass-like circles that blur parts of the text.

EVENTBRITE

Screenshot of branding on DF Thesis Website

DF THESIS WEBSITE 2022

In 2023, the Digital Futures Graduate Exhibition OXO: ORDINARY//EXTRAORDINARY was held on March 31st - April 3rd. Working alongside a cohort member, we designed the primary posters and branding for the show.

In this gallery are also the posters I designed for the Visual Culture and Critical Studies students who presented their thesis research at OCAD University's 2023 GradEx.